Q. ______________ is a process of identifying the areas of market that are different from one another. Marketing.Segmentation.Promotion.Targeting. Answer: Segmentation.

Q. The four Ps are characterized as being ______________. Product, Positioning, place and price..Product, Production, price and placePromotion, place, positioning, productionProduct, place, price and promotion. Answer: Product, place, price and promotion.

Q. ______________ is a process of transforming information and experience into knowledge. Marketing.Positioning.Perception.Learning. Answer: Learning.

Q. Ensuring the availability of the products and services as and when required by the customers is ______________ utility. Time.Place.Form.Profession Answer: Time.

Q. Marketing is a process which aims at ______________. Satisfaction of customer needs.Selling products.Production.Profit making. Answer: Satisfaction of customer needs.

Q. If the company’s sales are slow down, and profits level off or decline. At which stage the company has reached? IntroductionDeclineGrowthMaturity Answer: Decline

Q. According to the Marketing and Sales Standards Setting Body (MSSSB), which of the following is not a marketing function? Promote marketing intelligence.Develop sales tactics.Develop the customer proposition.Work with other business functions and third parties. Answer: Develop sales ...

Q. ______ are products bought by individuals and organizations for further processing or for use in conducting a business. Consumer productsSpeciality productsIndustrial productsPersonal Products Answer: Industrial products

Q. When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, _____ is created. customer satisfactionplanning excellencea quality rifta value line Answer: customer satisfaction

Q. The ____ concept holds that consumers will favour products that offer the most in quality, performance and innovative features. MarketingProductionProductSelling Answer: Product