Q. ______is a cluster of complementary products and services that are closely related in the minds of consumers but spread across a diverse set of industries. MarketspaceMarketplaceMetamarketMarketpace Answer: Metamarket

Q. Transporting and storing goods is part of which of the following marketing channel functions? Inventory ChannelDirect Marketing ChannelPhysical Distribution ChannelWarehousing Channel Answer: Physical Distribution Channel

Q. If the focus is on social and ethical concerns in marketing’ is characteristic of the _________ period. ProductionSalesMarketingSocietal marketing Answer: Societal marketing

Q. Which one of the following is a key to build lasting relationships with consumers? Price of the productNeed recognitionCustomer satisfactionQuality of product Answer: Customer satisfaction

Q. The key customer markets consist of ____________ Government MarketsBusiness MarketsConsumer MarketsAll of the above Answer: All of the above

Q. _________ upholds the importance of the customer in the whole value creation process. The D.A.R.T highlights this aspect in a vivid manner. Contemporary ModelConventional ModelBoth a&bNone of the above Answer: Contemporary Model

Q. __________ is highly firm-centric, where the firm believes that the competitive edge lies in its ability to innovate. Conventional ModelContemporary ModelCompetitive ModelNone of the above Answer: Conventional Model

Q. Which of the following is not an Exchange function of Marketing? Product Planning & DevelopmentBuying functionAfter-sales serviceSelling Function Answer: After-sales service

Q. __________ is the major objective of any marketing activity in the world. PromotionSellingAssemblingTransportation Answer: Selling

Q. Marketing segmentation is useful for___________ Prospects IdentificationTo know the customer’s tastes and preferencesTo target current clientsAll of the above Answer: All of the above