Q. _________ Involves purchase from various sources & assembled at one place. SellingAssemblingBuyingPromoting Answer: Assembling

Q. _______ is a combination of quality, service & price. Marketing TriadCustomer Value TriadCustomer Satisfaction TriadService Quality Triad Answer: Customer Value Triad

Q. Which of the following refers to marketing channel? Integrated Marketing CommunicationDistributionMarketing MyopiaRetailing Answer: Distribution

Q. Marketing management is ________. Developing marketing strategies to move the company forwardManaging the marketing processMonitoring the profitability of the company’s products and servicesThe art and science of choosing target markets and getting, keeping, and growing customers through ...

Q. Which of the following defines marketing management? The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.The development of planning, policies and various marketing strategies to ...

Q. ________ is not a type of Marketing Concept. The production conceptThe selling conceptThe societal marketing conceptThe Supplier Concept Answer: The Supplier Concept

Q. A place where goods are bought and sold against the price consideration between the buyers and the sellers is called ______. ExchangeMarketE-commerceTransaction Answer: Market

Q. _______ Involves transfer of ownership of the goods. SellingAssemblingBuyingAssembling & Buying Answer: Selling

Q. ______ are the form of human needs take as shaped by culture & individual personality. WantsDemandsNeedsSocial Needs Answer: Social Needs

Q. Good marketing is no accident but a result of careful planning and _____. PromotionSellingPoliciesExecution Answer: Execution