Tata AIA Life names Neeraj Chopra as brand ambassador

Tata AIA Life Insurance has announced the signing of a multi-year brand partnership with Indian athlete and Olympic gold medallist Neeraj Chopra, as its brand ambassador. This association also marks the very first brand partnership to be signed with the champion javelin thrower, post his historic win at the recent Tokyo Olympics.

Neeraj Chopra closely embodies Tata AIA’s vision of enabling dreams and inspiring healthier and happier lives and its core value of passion for excellence. He has consistently set high benchmarks and pioneered change through dedication to his sport. Over the next few years, Neeraj will support Tata AIA’s efforts in offering solutions to its consumers across the country.

Tata AIA Life Insurance on Wednesday announced the onboarding of Olympic gold medallist Neeraj Chopra as its brand ambassador in a multi-year deal, aimed at promoting health and wellness among policyholders, and going deeper into tier II and III markets.

The javelin thrower clinched a gold medal at the recently-concluded Tokyo Olympics.

Tata AIA said the association with Chopra, a multi-year brand partnership, also marks the very first brand partnership to be signed with the champion, post his historic Olympic win.