Tata Sky, one of the leading Direct to Home (DTH) platforms, has dropped the word ‘Sky’ from its name after 15 years and rechristened itself as Tata Play on January 26, 2022. The company also announced that Tata Play subscribers can now get access to Netflix via its Tata Sky Binge+ service. The new brand identity Tata Play aims to grow beyond offering just DTH service and offer television-cum-OTT (over-the-top) offerings in combined packages with Netflix.
Through the new identity as Tata Play, companies simply aims to signify its expanded range of products and services and their desire to be future-ready while making tomorrow better than today for homes and families. Tata Play was founded in 2006. It is a joint venture between the Tata Sons (60%) and The Walt Disney Company (30%), with Temasek Holdings, Singapore (10%).