Q. The best Definition of Marketing given by Philip Kotler is _______
- Marketing is the process by which companies create value for customers & build strong customer relationships in order to capture value from customers in return.
- Marketing is a societal process by which individuals & groups obtain what they need & want through creating offering & freely exchanging products & services of value with others.
- Marketing is the activity, set of institutions & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society at large.
- None of the above
Answer: Marketing is the process by which companies create value for customers & build strong customer relationships in order to capture value from customers in return.