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The ______________ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency).

The ______________ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency).

Q. The ______________ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency).

  1. Product concept
  2. Production concept
  3. Production cost expansion concept
  4. Marketing concept

Answer: Product concept

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