The term marketing refers to
The term marketing refers to

Q. The term marketing refers to _______

  1. Advertising, Sales Promotion, Publicity and Public Relational activities
  2. A new product needs ideas, Developments, concepts and improvements.
  3. Sales Planning, Strategy and Implementation
  4. A philosophy that stresses customer value and satisfaction.

Answer: A philosophy that stresses customer value and satisfaction
Marketing Management MCQs
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