The use of price points for reference to different levels of quality for a company’s related products is typical of which product-mix pricing strategy?
The use of price points for reference to different levels of quality for a company's related products is typical of which product-mix pricing strategy?

Q. The use of price points for reference to different levels of quality for a company’s related products is typical of which product-mix pricing strategy?

  1. Optional-product pricing
  2. Captive-product pricing
  3. By-product pricing
  4. Product line pricing

Answer: Product line pricing
Marketing Management MCQs
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