The Tribal Cooperative Marketing Development Federation of India Ltd (TRIFED), functioning under the Ministry of Tribal Affairs, has signed important Memoranda of Understanding (MoUs) with the National Institute of Fashion Technology (NIFT) and the Himachal Pradesh Horticulture Produce Marketing and Processing Corporation Ltd (HPMC). These agreements were formalized at the Aadi Mahotsav event in New Delhi on February 24, 2025, and are designed to shift tribal marketing from a Business-to-Consumer (B2C) model to a more extensive Business-to-Business (B2B) model, significantly broadening the market reach and opportunities for tribal artisans and producers.
How will NIFT’s collaboration benefit tribal artisans?
TRIFED is partnering with NIFT to focus on the design and curation of tribal handloom and handicraft products. NIFT, a leading fashion and design institute, will help enhance the aesthetics and marketability of these items. This initiative aims to ensure that tribal craftsmanship is in tune with current market trends and consumer preferences, thereby boosting its demand in both domestic and international markets. With NIFT’s technical expertise, tribal artisans will be exposed to modern design techniques, branding, and product presentation, making their work more competitive.
What role does HPMC play in tribal entrepreneurship?
The MoU with HPMC is centered on enhancing the technological and processing aspects of horticultural and minor forest products. TRIFED aims to add value to raw tribal produce by incorporating advanced processing techniques that extend shelf life and improve quality. HPMC, with its extensive experience in horticulture and food processing, will provide technical expertise to help tribal entrepreneurs refine their products for larger distribution networks. This collaboration will create new market opportunities and boost income levels for tribal farmers engaged in minor forest produce and agriculture.
