TVS Motor bought UK’s iconic premium bike brand Norton

TVS Motor Company has bought the UK’s most iconic sporting motorcycle Norton for £16 million, by acquiring certain assets of Norton Motorcycles (U.K.)

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Key-Points

The brand is known for its classic models and eclectic range of luxury motorcycles, ranging from the authentic retro classic reboots.

Finally TVS Motor Singapore Pte. Ltd signed an asset purchase agreement with Norton Motorcycles Holdings Ltd and Norton Motorcycles (UK) Ltd

TVS Motor enhanced its cost-reduction measures. The focus would be on developed markets.

The company has committed to absorbing all 55-60 employees. Due to the challenges it had in the last few years, the firm feels the scale-up potential to create value is quite large.

TVS is excited about existing and upcoming products at Norton Motorcycles, including Commando, Dominator, and V4 RR.