Piyush Goyal, Union Minister of Commerce and Industry, inaugurated a “Mango Festival” in Brussels on June 17 to raise awareness among Europeans and establish a market for Indian mangoes in Europe. India is a big supplier of mangoes to the rest of the globe, but most of the mangoes end up in the Middle East rather than Europe.
During the event, mangoes like Banganapalli from Andhra Pradesh, Malihabad Dasheri from Uttar Pradesh, Amrapali from Odisha, Lakshman Bhog, Himsagar, Jardalu mango, Langra mangoes, as well as 12 GI-tagged items were on exhibit. The Indian Ambassador to Belgium, Luxembourg, and the European Union (EU), Santosh Jha, spoke about the occasion and the “immense potential” of the Indian mango in the European market.