Bharti AXA Life Insurance has appointed National Award-winning actress VidyaBalan as its Brand Ambassador. Vidya will help the insurance company to further deepen its campaign “#DoTheSmartThing”. Bharti AXA Life Insurance is a joint venture of Bharti, India’s leading business group and AXA, one of the world’s leading organizations in financial protection and wealth management. Parag Raja is the managing director and chief executive officer of Bharti AXA Life Insurance.