Indian wearable brand Fire-Boltt has decided to appoint Indian cricket captain Virat Kohli as its new brand ambassador. The skipper will participate in different marketing, ad, and endorsement campaigns of the homegrown brand.
Bollywood star Vicky Kaushal was the first brand ambassador of Mumbai-based Fire-Boltt.
Indian wearable brand’s product range includes smartwatches, Bluetooth earphones, Bluetooth headphones, true wireless earbuds, Bluetooth speakers, soundbars, and lifestyle shoes.