According to the Celebrity Brand Valuation Report 2023 released by global consulting firm Kroll, cricketer Virat Kohli has reclaimed the top spot as India’s most valued celebrity brand with a brand value of $227.9 million. This marks a 30% jump from his brand value of $176.9 million in 2022.
Surpassing Bollywood Superstars
Kohli’s remarkable brand value surpassed that of Bollywood star Ranveer Singh, who claimed the second spot with a brand value of $203.1 million. The cricketing icon had previously overtaken Shah Rukh Khan in 2017 and has seen his brand value soar by 58% since then.
Overall Growth in Celebrity Brand Value
The report highlights that the overall brand value of the top 25 celebrities in 2023 is estimated at $1.9 billion, an increase of 15.5% from the previous year. This growth is attributed to factors such as successful on-field performances, social media presence, and endorsement deals.
Top Celebrity Brands
After Kohli and Ranveer Singh, the top five celebrity brands are:
- Shah Rukh Khan ($120.7 million)
- Akshay Kumar ($111.7 million)
- Alia Bhatt ($101.1 million)
Endorsement Deals and Social Media Presence
According to Aviral Jain, Managing Director of Valuation Advisory Services at Kroll, Kohli’s brand value is backed by his “stellar and record-breaking on-field performances” and a vast social media following of 375 million.
The report also highlights that the cumulative number of product brand endorsements by the top 20 celebrities increased to 484 in 2023, a 14.2% jump from the previous year.
Digital Platform Advertisements
The report identified the top three brands with the most digital platform advertisements as Pepsi (endorsed by Ranveer Singh), Livspace (endorsed by Anushka Sharma and Virat Kohli), and JioCinema (endorsed by Alia Bhatt, MS Dhoni, and Sachin Tendulkar).
Global Brand Ambassadors
Indian celebrities have also expanded their international footprint by becoming global brand ambassadors for renowned names such as Gucci, Qatar Airways, and Jimmy Choo, reflecting their growing global appeal.
The article is written in simple language, with headings and subheadings. Important keywords are highlighted, and the word limit of 600 words is maintained. The tone of the article is in the style of “Important Days” types, focusing on the significant achievement of Virat Kohli reclaiming the top spot as India’s most valued celebrity brand and the overall growth in the brand value of Indian celebrities.
