WhatsApp announces Digital Payments Utsav for 500 villages in India

December 18, 2021

Meta-owned WhatsApp has announced the Digital Payments Utsav for 500 villages in India. WhatsApp’s Digital Payments Utsav is a pilot program that promotes digital payments to empower individuals and businesses and is meant as a project to further the cause of financial inclusion. The aim is to empower people with access to digital payments through ‘payments on WhatsApp’.

At the Fuel For India 2021 event:

WhatsApp announced the Digital Payments Utsav – a pilot program that is going to adopt 500 villages in Karnataka and Maharashtra in an effort to “accelerate financial inclusion”.
The pilot called ‘Digital Payments Utsav’, began on October 15 in Kyathanahalli village in Mandya district of Karnataka, where villagers were familiarised with various aspects of digital payments including signing up for UPI, setting up a UPI account and safety best practices of using digital payments.