When companies make marketing decisions by considering consumers’ wants and the long-run interests of the company, consumer, and the general population, they are practicing which of the following principles?
Q. When companies make marketing decisions by considering consumers’ wants and the long-run interests of the company, consumer, and the general population, they are practicing which of the following principles?
- Innovative marketing
- Consumer-oriented marketing
- Value marketing
- Societal marketing
Answer: Societal marketing