Q. Which of the following defines marketing management?
- The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
- The development of planning, policies and various marketing strategies to move the company forward to achieve the goal of profit through selling the product and services.
- The process of identifying and managing all marketing process to sell product and service to the end users at low price.
- The process of developing and monitoring profit of companies products and services.
Answer: The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.