Which of the following is typically NOT a result of recognizing the importance of ethnic groups by marketers?
Q. Which of the following is typically NOT a result of recognizing the importance of ethnic groups by marketers?
- Use of an undifferentiated one-size-fits-all marketing strategy
- Different pricing strategies for different groups
- Variations in product offerings to suit the wants of a particular group
- Study of ethnic buying habits to isolate market segments
Answer: Use of an undifferentiated one-size-fits-all marketing strategy