Which of the following recent government initiative in India focuses on deepening penetration of e-commerce and promoting innovation by start-ups , especially for small traders and rural consumers ?

(a) Make in India

(b) Smart City Initiative

(c) Digital India

(d) Open Network for Digital Commerce (ONDC)

Ans.(d)

Sol. The government of India has launched the Open Network for Digital Commerce (ONDC) initiative, which aims to deepen e-commerce penetration and foster innovation by start-ups, with a special focus on small merchants and rural consumers.

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