Which one of the following concepts is a useful philosophy in a situation when the product’s cost is too high and marketers look for ways to bring it down?

Q. Which one of the following concepts is a useful philosophy in a situation when the product’s cost is too high and marketers look for ways to bring it down?

  1. Selling concept
  2. Product concept
  3. Production concept
  4. Marketing concept

Answer: Production concept

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