A new White House-backed ad campaign has opened with aims to encourage people who are unemployed or unhappy in their jobs or careers to go out and “find something new.”
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Key-Points
The Trump administration has long emphasized skills-based job and vocational training as an alternative to two- or four-year college degree programs, arguing that college isn’t for everyone and that many jobs don’t require a degree.
The campaign is a product of the White House’s American Workforce Policy Advisory Board, which President Donald Trump created in 2018.
The board is co-chaired by Trump’s daughter and White House adviser, Ivanka Trump, and Commerce Secretary Wilbur Ross.
The nonprofit Ad Council on Tuesday was announcing “Find Something New,” which it created in collaboration with IBM, Apple and members of the Business Roundtable, along with the White House and the workforce policy advisory board.
The initial 30-second spot features ordinary people talking about their experiences with career challenges and transitions.
Among them are a fitness instructor who completed an apprenticeship program and became a welder after her gym went under, and a man who lost his job twice in one year, took online certification courses and now works as a tech consultant.
