Yes Bank has announced its partnership with SellerApp (a seller-centric intelligence platform) to adopt Open Network Digital Commerce (ONDC).
This partnership will help them to expand their digital commerce footprint. ONDC is a strategic initiative of the Indian government with an aim to democratize the entire digital commerce space.
The network is also being built as an alternative to e-tailers like Walmart-owned Flipkart and Amazon in the Indian ecommerce market.