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Question

Which one of the following is true for the calculation of overall market share ?

A (Customer penetration)3(Customer loyalty)3(Price selectivity)
B (Customer loyalty)3(Customer selectivity)3(Price selectivity)
C (Customer selectivity)3(Price selectivity)3(Customer penetration)
D (Customer penetration)3(Customer loyalty)3(Customer selectivity)3(Price selectivity)

Answer & Explanation

Answer:(Customer penetration)3(Customer loyalty)3(Customer selectivity)3(Price selectivity)

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