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Question

Which one of the following is correct statement in respect of co-branding ?

A Co-branding is an umbrella branding of goods of a company.
B In co-branding, two or more well-known existing brands are combined into a joint product.
C Co-branding is the process of combining two brands for promoting brand equity.
D All of the above

Answer & Explanation

Answer:In co-branding, two or more well-known existing brands are combined into a joint product.

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