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Question

Select the correct sequence for Hierarchy-of-effects model related to marketing communication :

A Awareness→ Knowledge → Liking → Preference→ Conviction → Purchase
B Knowledge → Awareness → Liking → Conviction → Preference → Purchase
C Awareness → Liking → Knowledge → Conviction → Preference → Purchase
D Liking → Awareness → Knowledge → Preference → Conviction → Purchase

Answer & Explanation

Answer:Awareness→ Knowledge → Liking → Preference→ Conviction → Purchase

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