The flagship programme of the Prime Minister of India, “Mera Gaon Mera Gaurav” was launched in 2015.
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The objective of this scheme is to provide farmers with required information, knowledge and advisories on regular basis by adopting villages.
The programme aims to promote the direct interface of scientists with the farmers to hasten the lab to land process.
It is implemented by the Indian Council of Agricultural Research (ICAR), an autonomous body responsible for co-ordinating agricultural education and research in India. It reports to the Department of Agricultural Research and Education, Ministry of Agriculture.