The Meri LiFE app, unveiled by Union Minister for Environment, Forests, and Climate Change Shri Bhupender Yadav, is designed to transform the way individuals and communities track their progress in the worldwide mass movement known as Mission LiFE. Inspired by the vision of the Prime Minister, this movement aims to nudge people towards taking action to protect the environment and adopt sustainable lifestyles. With a focus on youth engagement, the app encourages individuals to participate in a series of LiFE-related tasks, empowering them to make a positive impact on the environment.
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Mission LiFE: A Lifestyle for Environment:
Mission LiFE, which the Prime Minister began on October 20, 2022, in Kevadia, Gujarat, aims to influence people's behaviour through simple, concrete activities. It emphasizes mindful and deliberate utilization, encouraging people to move away from mindless and wasteful consumption patterns. The Ministry of Environment, Forest, and Climate Change serves as the nodal ministry for national-level coordination and implementation of Mission LiFE, collaborating with various stakeholders to spread awareness and foster sustainable actions.
The Meri LiFE App: Tracking Progress and Guiding Action:
The Meri LiFE app has been launched to increase youth climate change action in the run-up to World Environment Day on June 5, 2023. This mobile application is designed to provide a structured approach for tracking progress made on Mission LiFE and engaging users in a gamified experience. Upon signing up, users are guided to participate in a series of LiFE-related tasks under five themes: Save Energy, Save Water, Reduce Single-Use Plastic, Adopt Sustainable Food Systems, and Adopt Healthy Lifestyle.
Creating a Structured Reporting Format:
The Ministry of Environment, Forest, and Climate Change has created two Mission LiFE portals: the Mission LiFE Portal (missionlife-moefcc.nic.in) and the Meri LiFE Portal (merilife.org). These portals aim to create a structured reporting format that allows for the tracking of progress made on Mission LiFE. While the Mission LiFE Portal offers open access to download a variety of creative materials and knowledge resources developed by the ministry, the Meri LiFE Portal enables ministries, institutions, and organizations to upload event reports and capture the progress of the ongoing mass mobilization drive.
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