Sachin Tendulkar now ‘smile ambassador’ for Maharashtra govt
The Shiv Sena-Bharatiya Janata Party government of Eknath Shinde appointed cricket legend Sachin Tendulkar as Maharashtra's 'Smile Ambassador' under the state's 'Swachh Mukh Abhiyan' to raise awareness about oral health and hygiene throughout the state. The batting legend will be the face of the state medical education and drug department’s Swachh Mukh Abhiyan (SMA) and has offered his association free of cost, and for the entire duration the government wishes to run the programme.
Maharashtra Chief Minister Eknath Shinde and Deputy Chief Minister Devendra Fadnavis signed a Memorandum of Understanding (MoU) with Sachin Tendulkar. The former Indian cricketer will be the campaign’s brand ambassador for the next five years.
About the SMA campaign
• The SMA campaign was developed in collaboration with the Indian Dental Association (IDA) to promote oral hygiene. By raising awareness about the need of excellent dental hygiene, the SMA hopes to educate people.
The IDA is hoping that this campaign is able to lead India to optimal oral health and pave the way for a new model of oral health care. This can be achieved if dentists collaborate with a wide range of stakeholders from across different fields.
• The Swachh Mukh Abhiyan mission will certainly change lives by preventing and controlling oral diseases by increasing oral health literacy. One of the key objectives of the mission is to promote healthy oral hygiene practices among the deprived section of society.
• Sachin Tendulkar is not the first person to be involved with a health initiative. Tendulkar was named Savlon's first 'Hand Ambassador' for the Savlon Swasth India Mission in March. This campaign aims to highlight the importance of hand hygiene for a healthier nation.
Important takeaways for all competitive exams:
• Maharashtra Governor: Ramesh Bais;
• Maharashtra Chief minister: Eknath Shinde;
• Maharashtra Capital: Mumbai.
