The Arabian Travel Market (ATM) 2023, one of the most important global events for the travel and tourism sector, began on May 1, 2023, in Dubai, UAE, with a significant representation from India. The Ministry of Tourism, Govt of India, is participating in the event to promote inbound travel to India from the Middle East and North Africa (MENA) region.
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India’s Large Pavilion at ATM 2023:
India features one of the largest pavilions at the event, with over 100 participants displaying the country's broad cultural and tourism attractions, including state tourism agencies, hotels, and tour operators. The focus of this year’s event is on reducing carbon emissions in the travel industry, and the Indian pavilion is showcasing the eco-friendly initiatives of the country, which includes sustainable tourism practices and responsible wildlife tourism.
India’s Booming Outbound Tourism Market:
According to data from the Reserve Bank of India (RBI), in the first nine months of 2022, Indian nationals spent $10 billion on overseas travel, which is a significant increase of almost 43% from the pre-Covid figures. According to Indian business strategists, the yearly number of outbound journeys would exceed 27 million by 2024, with a total value of more than $42 billion.
Visit India Year 2023 Campaign:
The Ministry of Tourism has launched the Visit India Year 2023 campaign to promote India’s diverse tourism offerings and the country’s commitment to sustainable tourism practices. The goal is to form partnerships with industry players and strengthen ties with the tourism industry in the Middle East and North Africa, which includes travel agents, tour operators, airlines, and media representatives.
Networking Events and B2B Meetings:
The Indian delegation at the Arabian Travel Market (ATM) 2023 will engage in a variety of networking events, B2B meetings, and media interactions to advertise India as a tourism destination. The Visit India Year 2023 campaign will showcase the rich cultural heritage, natural beauty, and culinary delights of India. The campaign will also emphasize India’s commitment to sustainable tourism practices, including eco-friendly initiatives and responsible wildlife tourism.
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