Management Questions and Answers - Set 19 | MBA BBA Solved Multiple Choice Questions(MCQs)

1 Select the correct sequence of steps in setting a pricing policy :

(a) Determining Demand

(

b) Analyzing competitors’ Costs, Prices and Offers

(c) Selecting the Final Price

(d) Selecting the Pricing Objective

(e) Estimating costs

(f) Selecting a pricing method

Codes :

1 (d), (a), (e), (b), (f) and (c)

2 (a), (e), (b), (d), (f) and (c)

3 (a), (b), (e), (d), (f) and (c)

4 (a), (b), (c), (d), (e) and (f)

View Answer

Answer: (d), (a), (e), (b), (f) and (c)

2 Which one of the following is a digital communications technique that involves improving visibility and monitoring sentiment within social networks and blogs ?

1 Email marketing

2 Display advertising

3 E-PR

4 Search engine optimization

View Answer

Answer:E-PR

3 Which one of the following is the report of the company’s strengths and weaknesses relative to various competitors ?

1 Competitor value analysis

2 Customer value analysis

3 Customer profitability analysis

4 Customer perceived value

View Answer

Answer:Customer value analysis

4 A company prices a 2 litre bottle of its mineral water at ` 30 but 60 ml of the same water in a moisturizer spray for ` 75. This is an example of which one of the following pricing practices ?

1 Product-Form pricing

2 Customer-segment pricing

3 Image pricing

4 Location pricing

View Answer

Answer:Product-Form pricing

5 Assertion (A) : Companies must manage service quality by understanding the effects of each service encounter.

Reason (R) : Customer’s expectations play a critical role in their service experiences and evaluations. Select the correct codes :

Codes :

1 Both (A) and (R) are correct, but (R) is not the right explanation of (A).

2 Both (A) and (R) are correct and (R) is the right explanation of (A)

3 (A) is correct but (R) is incorrect.

4 (R) is correct but (A) is incorrect.

View Answer

Answer:Both (A) and (R) are correct and (R) is the right explanation of (A)

6 Statement – I : Direct marketing is a non-interactive marketing system.

Statement – II : Direct marketing uses one or more media to effect a measurable response or transaction at any location. Select the correct code :

Codes :

1 Both the Statements are correct.

2 Both the Statements are incorrect.

3 Only Statement – I is correct

4 Only Statement – II is correct

View Answer

Answer:Only Statement – II is correct

7 Which one of the following refers to “two or more unrelated companies put together resources or programmes to exploit an emerging market opportunity” ?

1 Holistic marketing

2 Horizontal marketing system

3 Hub and spoke system

4 Co-branding

View Answer

Answer:Horizontal marketing system

8 Credit sales of a firm in a certain year amounted to ` 12,00,000 and the sundry debtors outstanding at the beginning and the end of the year amounted to ` 1,20,000 and ` 80,000 respectively. Indicate the correct code for the debtors turnover ratio and the average collection period from the following :

1 10 and 1.2 months

2 12 and 1 month

3 15 and 0.8 month

4 6 and 2 months

View Answer

Answer:12 and 1 month

9 The credit policy of a firm is not decided for which combination of the following ?

a. Maximisation of sales

b. Minimisation of bad debt losses

c. Maximisation of shareholder’s wealth

d. Minimisation of adverse effect on the volume of sales

Codes :

1 a, b and c

2 b, c and d

3 a, c and d

4 a, b and d

View Answer

Answer:a, b and d

10 Indicate the correct code for the liquidity ratios from the following :

a. Current Ratio

b. Acid Test/Quick Ratio

c. Total Assets Turnover Ratio

d. Defensive-Interval Ratio

Codes :

1 a, b and c

2 b, c and d

3 a, b and d

4 a, c and d

View Answer

Answer:a, b and d

11 Non-payment by solvent debtor till due date involves which one type of cost from the following ?

1 Default cost

2 Delinquency cost

3 Capital cost

4 Extra collection cost

View Answer

Answer:Delinquency cost

12 Banks normally provide working capital finance in forms of which combination of the following ?

a. Term loans

b. Discounting of bills

c. Overdrafts

d. Cash credits

Codes :

1 a, b and c

2 b, c and d

3 a, b and d

4 a, c and d

View Answer

Answer: b, c and d

13 Anti dumping duty is levied on which one of the following :

1 The goods exported from home country to encourage more export to a sovereign.

2 The goods imported into the home country for the purpose of re-export to another sovereign.

3 The dumped imports which is causing damage to the domestic industry in the importing country.

4 The dumped imports which are meant for re-entry into a sovereign for further trade

View Answer

Answer:The dumped imports which is causing damage to the domestic industry in the importing country.

14 Assertion (A) : Export Processing Zones (EPZs) were set up as an enclave separated from the Domestic Tariff Area (DTA) and converted into SEZs.

Reason (R) : The Export Oriented Units (EOUs) scheme is complimentary to the EPZ and is introduced to enable exporters enjoy liberal package of incentives.

Codes :

1 (A) is correct but (R) is incorrect.

2 (A) is incorrect but (R) is correct.

3 Both (A) and (R) are correct but (R) is not the right explanation of (A)

4 Both (A) and (R) are correct and (R) is the right explanation of (A)

View Answer

Answer:Both (A) and (R) are correct and (R) is the right explanation of (A)

15 Challenges before international business such as base erosion and profit shifting (BEPs), tax avoidance and shifting between a holding company and a subsidiary located in two different tax sovereigns may be resolved by which one of the following ?

1 Mandate of Viena convention

2 Montreal protocol

3 Technology transfer transactions, cyber space

4 Kyoto protocol

View Answer