Mass Communication & Journalism Objective Questions and Answers for Competitive Exams | Mass Communication & Journalism MCQs Set 12

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Questions
1 Robert Gunning’s readability formula attempts to identify the level of ______ in a piece of text.
1 Fog
2 Excellence
3 Codification
4 Abstraction

Answer: Fog
2

Assertion (A) : In the practice of his or her professional activities, a public relations practitioner should respect the collective dignity of the publics, but not of individuals.

Reason (R) : It is his/her responsibility to deal properly with everyone around that includes colleagues, employer, media and public at large.

Codes :
1 Both (A) and (R) are true
2 Both (A) and (R) are true, but (R) is not the correct explanation of (A)
3 (A) is true, but (R) is false
4 (A) is false, but (R) is true

Answer: (A) is false, but (R) is true
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3

Assertion (A) : A public relations practitioner should maintain the highest level of professionalism to achieve the specific targets identified.

Reason (R) : For this, he or she should manage and manipulate the media outlets.

Codes :
1 Both (A) and (R) are true
2 Both (A) and (R) are true, but (R) is not the correct explanation of (A)
3 (A) is true, but (R) is false
4 (A) is false, but (R) is true

Answer: (A) is true, but (R) is false
4

Assertion (A) : The impact of paid sales message is an additional worry for marketing communicators.

Reason (R) : The increased commercial contents in mass media make the audience tune them out because of their noise level.

Codes :
1 Both (A) and (R) are true
2 Both (A) and (R) are true, but (R) is not the correct explanation of (A)
3 (A) is true, but (R) is false
4 (A) is false, but (R) is true

Answer: Both (A) and (R) are true
5

Assertion (A) : The concept of linear modernisation is still popular among power elites across the globe.

Reason (R) : It helps them expand and sustain their hold on power by their control of capitalistic means.

Codes :
1 Both (A) and (R) are true
2 Both (A) and (R) are true, but (R) is not the correct explanation of (A)
3 (A) is true, but (R) is false
4 (A) is false, but (R) is true

Answer: Both (A) and (R) are true
6

Assertion (A) : RTI has become a new source of news and information.

Reason (R) : Earlier government officers were not allowed to provide information to journalists.

Codes :
1 Both (A) and (R) are true
2 Both (A) and (R) are true, but (R) is not the correct explanation of (A)
3 (A) is true, but (R) is false
4 (A) is false, but (R) is true

Answer: (A) is true, but (R) is false
7

Assertion (A) : Single screen cinemas are disappearing fast in India.

Reason (R) : Because malls are being constructed in their place.

Codes :
1 Both (A) and (R) are true and (R) is the correct explanation of (A)
2 Both (A) and (R) are true, but (R) is not the correct explanation of (A)
3 (A) is true, but (R) is false
4 (A) is false, but (R) is true

Answer: Both (A) and (R) are true, but (R) is not the correct explanation of (A)
8

Assertion (A) : Radio plays are different from TV plays because radio plays have no actors in them.

Reason (R) : Because radio is a blind medium.

Codes :
1 Both (A) and (R) are correct, but (R) is not the correct explanation of (A)
2 Both (A) and (R) are correct and (R) is the correct explanation of (A)
3 (A) is correct, but (R) is false
4 (A) is false, but (R) is correct

Answer: (A) is false, but (R) is correct
9

Assertion (A) : Citizen journalism is different from professional journalism.

Reason (R) : Professional journalists do not use social media to disseminate their stories.

Codes :
1 Both (A) and (R) are correct, but (R) is not the correct explanation of (A)
2 Both (A) and (R) are correct and (R) is the correct explanation of (A)
3 (A) is true, but (R) is false
4 (A) is false, but (R) is true

Answer: (A) is true, but (R) is false
10 Identify the chronological sequence of following AIR broadcasts :
1 Vividh Bharathi, School broadcasts, External services, Rural broadcasts
2 School broadcasts, Rural broadcasts, Vividh Bharathi, External services
3 External services, Vividh Bharathi, Rural broadcasts, School broadcasts
4 Rural broadcasts, External services, School broadcasts, Vividh Bharathi

Answer: Rural broadcasts, External services, School broadcasts, Vividh Bharathi
11 Identify the correct sequence of the following codes :
1 Hays Code, Fairness Doctrine, Code of Athens, ASCI Code
2 ASCI Code, Hays Code, Fairness Doctrine, Code of Athens
3 Fairness Doctrine, Code of Athens, ASCI Code, Hays Code
4 Code of Athens, ASCI Code, Hays Code, Fairness Doctrine

Answer:Hays Code, Fairness Doctrine, Code of Athens, ASCI Code
12 Identify the correct sequence of feminist media perception advocates :
1 Margaret Gallagher, A.N. Valdivia, G. Tuchman, Betty Friedan
2 A.N. Valdivia, G. Tuchman, Betty Friedan, Margaret Gallagher
3 G. Tuchman, Betty Friedan, Margaret Gallagher, A.N. Valdivia
4 Betty Friedan, G. Tuchman, Margaret Gallagher, A.N. Valdivia

Answer: Betty Friedan, G. Tuchman, Margaret Gallagher, A.N. Valdivia
13 Identify the correct sequence of following news agencies that operated in India :
1 Free Press, Reuters, Associated Press of India, United Press of India
2 Reuters, Associated Press of India, Free Press, United Press of India
3 Associated Press of India, United Press of India, Reuters, Free Press
4 United Press of India, Reuters, Associated Press of India, Free Press

Answer: Reuters, Associated Press of India, Free Press, United Press of India
14 Write the correct chronological order of the following social media platforms :
1 Linkedin, facebook, youtube, twitter
2 facebook, youtube, twitter, Linkedin
3 youtube, twitter, Linkedin, facebook
4 twitter, Linkedin, facebook, youtube

Answer: Linkedin, facebook, youtube, twitter
15 Sensational, often irresponsible journalism is identified as
1 Parachute Journalism
2 Yellow Journalism
3 Neo-Journalism
4 Party Press

Answer: Yellow Journalism

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