Mass Communication & Journalism Objective Questions and Answers for Competitive Exams | Mass Communication & Journalism MCQs Set 16

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Questions
1 Advertising is an activity that stands for the ideology of
1 power politics
2 social control
3 narcissism
4 market place

Answer: market place
2 In printing, a colour without shades or tones is considered as
1 Solid colour
2 Flat colour
3 Single colour
4 Straight colour

Answer: Flat colour
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3 The amount of money allocated for the promotion of a brand is called
1 Promotion spend
2 Advertising appropriation
3 Exposure expense
4 Advertising allocation

Answer: Advertising appropriation
4

Assertion (A) : Media ethics are reflected through several enlightenment assumptions that emphasise moralistic and democratic philosophy.

Reason (R) : The enlightenment legacy does not insist on rational thinking and autonomous self-regulation.

Codes :
1 Both (A) and (R) are true
2 Both (A) and (R) are true, but (R) is not the correct explanation of (A)
3 (A) is true, but (R) is false
4 (A) is false, but (R) is true

Answer: (A) is true, but (R) is false
5

Assertion (A) : Media history will not achieve concrete status as a primary scholarly locus in the present day circumstances.

Reason (R) : Until it develops a common set of problems and its own vocabulary as the term ‘media’ itself is fluid today.

1 Both (A) and (R) are true
2 Both (A) and (R) are true, but (R) is not the correct explanation of (A)
3 (A) is true, but (R) is false
4 (A) is false, but (R) is true

Answer: Both (A) and (R) are true
6

Assertion (A) : Media outlets provide preferential treatment to corporate houses in their news production.

Reason (R) : The internalisation of values is done through institutional practices by promoting self-regulation.

1 Both (A) and (R) are true
2 Both (A) and (R) are true, but (R) is not the correct explanation of (A)
3 (A) is true, but (R) is false
4 (A) is false, but (R) is true

Answer: Both (A) and (R) are true, but (R) is not the correct explanation of (A)
7

Assertion (A) : The global news flow has not been able to affect the news values of the developing countries.

Reason (R) : The developing countries have a strong cultural background and their own value system.

1 Both (A) and (R) are true
2 Both (A) and (R) are true, but (R) is not the correct explanation of (A)
3 (A) is true, but (R) is false
4 (A) is false, but (R) is true

Answer: (A) is false, but (R) is true
8

Assertion (A) : The ‘unreal’ quality of digital information has far-reaching effects for audiences, media companies, and the society.

Reason (R) : The digital media information has neither physical presence nor time barriers.

Codes :
1 Both (A) and (R) are true
2 Both (A) and (R) are true, but (R) is not the correct explanation of (A)
3 (A) is true, but (R) is false
4 (A) is true, but (R) is false

Answer: Both (A) and (R) are true
9

Assertion (A) : In technological histories, the media seem to continually drift as signifiers.

Reason (R) : Because media are instruments of “mass impression”.

Codes :
1 Both (A) and (R) are true
2 Both (A) and (R) are true, but (R) is not the correct explanation of (A)
3 (A) is true, but (R) is false
4 (A) is false, but (R) is true

Answer: Both (A) and (R) are true, but (R) is not the correct explanation of (A)
10

Assertion (A) : The early analysis of media treatment of women amounted to their ‘symbolic annihilation’.

Reason (R) : Because of power structures, women were systematically sub-ordinated and in knowledge production, women are objects instead of active subjects.

Codes :
1 Both (A) and (R) are true
2 Both (A) and (R) are true, but (R) is not the correct explanation of (A)
3 (A) is true, but (R) is false
4 (A) is false, but (R) is true

Answer: Both (A) and (R) are true
11

Assertion (A) : Mass media technologies create conditions of political possibilities.

Reason (R) : Mediated messages propel public scrutiny and debate of issues by providing a public forum.

Codes :
1 Both (A) and (R) are true
2 Both (A) and (R) are true, but (R) is not the correct explanation of (A)
3 (A) is true, but (R) is false
4 (A) is false, but (R) is true

Answer:Both (A) and (R) are true
12

Assertion (A) : Opinion polls and surveys are although valuable, are least preferred by PR persons.

Reason (R) : These are not expensive for routine public relations practice.

Codes :
1 Both (A) and (R) are true
2 Both (A) and (R) are true, but (R) is not the correct explanation of (A)
3 (A) is true, but (R) is false
4 (A) is false, but (R) is true

Answer: (A) is true, but (R) is false
13

Assertion (A) : The emerging intellectual trends aim at new philosophical underpinnings for viable media ethics.

Reason (R) : Reconceptualisations of speech freedoms bring citizens from the margin to the centre for positive human rights to communicate.

Codes :
1 Both (A) and (R) are true
2 Both (A) and (R) are true, but (R) is not the correct explanation of (A)
3 (A) is true, but (R) is false
4 (A) is false, but (R) is true

Answer: Both (A) and (R) are true
14

Assertion (A) : Television does not make audiences think critically, pause and also reflect.

Reason (R) : Because each television programme is immediate, dynamic and temporarily engaging.

Codes :
1 Both (A) and (R) are true
2 Both (A) and (R) are true, but (R) is not the correct explanation of (A)
3 (A) is true, but (R) is false
4 (A) is false, but (R) is true

Answer: Both (A) and (R) are true
15 Find out the correct sequence of the following theories :
1 Dependency Theory, Cultivation Theory, Critical Theory, Uses and Gratifications Theory
2 Uses and Gratifications Theory, Critical Theory, Dependency Theory, Cultivation Theory
3 Critical Theory, Uses and Gratifications Theory, Dependency Theory, Cultivation Theory
4 Cultivation Theory, Critical Theory, Dependency Theory, Uses and Gratifications Theory

Answer: Critical Theory, Uses and Gratifications Theory, Dependency Theory, Cultivation Theory

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