Answer:Benefit segmentation
Answer:Benefit segmentation
Answer:Iceland
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Answer: Transformation advertising
Answer: Enhance the image of organisation in public domain
Answer: Carl Hovland
Answer: Manuel Castells
Answer: PRCI
Answer: Europe
Assertion (A) : Digital India programme has a strong potential of increasing the number of Internet users in India.
Reason (R) : Initiatives like broadband connectivity, mobile coverage and Internet access will provide a fillip to the usage of Internet in India.
Codes :Answer: Both (A) and (R)are true
Assertion (A) : Today’s newspapers have adopted compartmentalisation in planning their pages.
Reason (R) : The modern technology has enabled designers to experiment with their crea-tive ideas of formatting.
Codes :Answer: Both (A) and (R)are true