Mass Communication & Journalism Objective Questions and Answers for Competitive Exams | Mass Communication & Journalism MCQs Set 34

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Questions
1 Copy platform refers to
1 Advertiser and product
2 Collaborative effort between client and agency
3 Client and service
4 Ad copy and print media

Answer:Collaborative effort between client and agency
2 Designer needs to be an expert in
1 Big idea for promotion
2 Color to ad copy
3 Inserting jingles in an ad
4 Written word and visual expression

Answer:Written word and visual expression
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3 The Bill of Digitalization of Television Channels in India was passed in the year
1 2003
2 2010
3 2007
4 2011

Answer: 2011
4 Collateral category in ads doesn’t include
1 Product Brochures
2 Catalogues
3 Readership profile
4 Tradeshow handouts

Answer: Readership profile
5 To identify a brand in a series of advertisements ____ are used.
1 Preheads
2 Subheads
3 Jumpheads
4 Label heads

Answer: Preheads
6 If bipolar attitudes are used in a scale, it is known as
1 Guttman scaling
2 Thurstone measuring method
3 Semantic differential
4 Likert

Answer: Semantic differential
7 Control variable is used to remove
1 Non-spurious relationship
2 Inference
3 Conceptual clarity
4 Unwanted influence

Answer: Unwanted influence
8 Androcentric view of cinema is a
1 Male perspective
2 Female view
3 View of the underdog
4 French genre

Answer: Male perspective
9 If qualitative and quantitative techniques are combined to understand a research problem, it is known as
1 Sociogram
2 Binary method
3 Evaluation
4 Triangulation

Answer: Triangulation
10 Ambush interview contains :
1 Ambivalent questions
2 Direct questions
3 Simple questions
4 Hidden questions

Answer: Hidden questions
11 While Administrative research investigates the reactions of the readers of a newspaper’s content, the critical research usually investigates :
1 The size of the paper
2 The layout and colour
3 The font size
4 The ownership and control

Answer:The ownership and control
12 Titus communications is a joint venfare involving
1 Tass, Sanghai Communications, Itochu, US West
2 Toshiba, Itochu, Time Warner, UNI
3 Itochu, Toshiba, Time Warner, US West
4 UNI, Itochu, Time Warner, US West

Answer: Itochu, Toshiba, Time Warner, US West
13 Identify the software that is not applied for the page layout of magazines or newspapers.
1 InDesign
2 PageMaker
3 QuarkExpress
4 Protool

Answer: Protool
14 Planted news is one of the techniques of
1 Knowledge management
2 Fact finding
3 Propaganda
4 Backgrounder

Answer: Propaganda
15

Assertion (A) : The invention of Telephone changed the world of communication and its influence could be studied as a part of media education.

Reason (R) : Telephone is a technical invention associated with communication and communication education has less research on the subject, yet communication scholars do not show interest to take it as a research topic.

Codes :
1 Both(A) and (R) are true
2 Both (A) and (R) are true, but (R) is not correct explanation of (A)
3 (A) is true, but (R) is false
4 (A) is false, but (R) is true

Answer: (A) is true, but (R) is false

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