JOIN ADRE 2.0 Telegram Group

Mass Communication & Journalism Objective Questions and Answers for Competitive Exams | Mass Communication & Journalism MCQs Set 34

Questions
1 Copy platform refers to
1 Advertiser and product
2 Collaborative effort between client and agency
3 Client and service
4 Ad copy and print media

Answer:Collaborative effort between client and agency
2 Designer needs to be an expert in
1 Big idea for promotion
2 Color to ad copy
3 Inserting jingles in an ad
4 Written word and visual expression

Answer:Written word and visual expression
Advertisement
Article and Schedule Quiz Start Test!

DOWNLOAD CURRENT AFFAIRS PDF FROM APP

3 The Bill of Digitalization of Television Channels in India was passed in the year
1 2003
2 2010
3 2007
4 2011

Answer: 2011
4 Collateral category in ads doesn’t include
1 Product Brochures
2 Catalogues
3 Readership profile
4 Tradeshow handouts

Answer: Readership profile
5 To identify a brand in a series of advertisements ____ are used.
1 Preheads
2 Subheads
3 Jumpheads
4 Label heads

Answer: Preheads
6 If bipolar attitudes are used in a scale, it is known as
1 Guttman scaling
2 Thurstone measuring method
3 Semantic differential
4 Likert

Answer: Semantic differential
7 Control variable is used to remove
1 Non-spurious relationship
2 Inference
3 Conceptual clarity
4 Unwanted influence

Answer: Unwanted influence
8 Androcentric view of cinema is a
1 Male perspective
2 Female view
3 View of the underdog
4 French genre

Answer: Male perspective
9 If qualitative and quantitative techniques are combined to understand a research problem, it is known as
1 Sociogram
2 Binary method
3 Evaluation
4 Triangulation

Answer: Triangulation
10 Ambush interview contains :
1 Ambivalent questions
2 Direct questions
3 Simple questions
4 Hidden questions

Answer: Hidden questions
11 While Administrative research investigates the reactions of the readers of a newspaper’s content, the critical research usually investigates :
1 The size of the paper
2 The layout and colour
3 The font size
4 The ownership and control

Answer:The ownership and control
12 Titus communications is a joint venfare involving
1 Tass, Sanghai Communications, Itochu, US West
2 Toshiba, Itochu, Time Warner, UNI
3 Itochu, Toshiba, Time Warner, US West
4 UNI, Itochu, Time Warner, US West

Answer: Itochu, Toshiba, Time Warner, US West
13 Identify the software that is not applied for the page layout of magazines or newspapers.
1 InDesign
2 PageMaker
3 QuarkExpress
4 Protool

Answer: Protool
14 Planted news is one of the techniques of
1 Knowledge management
2 Fact finding
3 Propaganda
4 Backgrounder

Answer: Propaganda
15

Assertion (A) : The invention of Telephone changed the world of communication and its influence could be studied as a part of media education.

Reason (R) : Telephone is a technical invention associated with communication and communication education has less research on the subject, yet communication scholars do not show interest to take it as a research topic.

Codes :
1 Both(A) and (R) are true
2 Both (A) and (R) are true, but (R) is not correct explanation of (A)
3 (A) is true, but (R) is false
4 (A) is false, but (R) is true

Answer: (A) is true, but (R) is false

View All Mass Communication & Journalism Practice Test Sets

ADRE 2.0 FULL LENGTH MOCK TEST

Take Mock Tests

Missiles Mock Test Start Test!
SSC MTS Mock Test Start Test
IBPS CLERK MOCK TEST Start Test
SSC MTS 2022 JULY 26 Shift 1 (ENGLISH) Start Test!
SSC GD Previous Year Paper 2021 Nov 17 Shift - I (Hindi) Start Test!
SSC CGL Tier - 1 PYP 2022 April 21 Shift- 1 (ENGLISH) Start Test!
MPSC PAPER I MOCK TEST 1 (ENGLISH) Start Test!
IB Security Assistant Mock test 1 (english) Start Test!
UP POLICE CONSTABLE MOCK TEST 1 Start Test!
DELHI POLICE CONSTABLE MOCK TEST 1 (HINDI) Start Test!
Advertisement
Assam Direct Recruitment Test Series