Answer:Synopticism
Answer:mobile
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Answer: Attribution
Assertion (A) : Conflicts arise among individuals when there is an imbalance in interpersonal communication.
Reason (R) : If people take care of communication by using good language, conflicts subside.
Codes :Answer: Both (A) and (R) are true
Assertion (A) : Different forms of writing have emerged as different channels of mass communication have different ways of expression.
Reason (R) : The purpose of writing is to explain a point of view, and different forms of writing are only used to confuse the media user.
Codes :Answer: (A) is true, but (R) is false
Assertion (A) : Now-a-days format is dominating the newspapers instead of content and hence ethics are less observed by editors.
Reason (R) : Readers want good content than good lay-out, and hence newspapers must focus on content than format.
Codes :Answer: (A) is false, but (R) is true
Assertion (A) : Advertisements do not yield the desired effect for many brands/products.
Reason (R) : The pre-tests and pilot tests for advertisements are done in artificial surrounding, hence, the effectiveness cannot be determined.
Codes :Answer: Both (A) and (R) are true, but (R) is not the correct explanation of (A)
Assertion (A) : Some research techniques like experimental research are not popular in Indian mass communication.
Reason (R) : Most researchers are not familiar with experimental research, they avoid using the method.
Codes :Answer: Both (A) and (R) are true
Assertion (A) : Professionalism among journalism practitioners is rarely found now-a- days as the profession has become a hobby for the new entrants.
Reason (R) : The new entrants do not have role models to follow, and hence their lack of professionalism cannot be faulted.
Codes :Answer: Both (A) and (R) are true, but (R) is not the correct explanation of (A)
Assertion (A) : After the failure of quantitative research methods to investigate the social problems, the communication scholars are now turning to qualitative methods such as ‘participant observation’.
Reason (R) : The methods are not responsible for failure, it is the shallow knowledge of the scholars that is responsible for the dismal performance of communication research.
Codes :Answer: Both (A) and (R) are true
Assertion (A) : The Government Control of Television is justified in the age of information explosion, and the TV channels often distort news for TRP ratings.
Reason (R) : Distortion of news by TV channels cannot be an alibi for Government control of TV as it leads to suppression of news.
Codes :Answer:Both (A) and (R) are true
Assertion (A) : Theories of social change emphasize that individual must change to bring in positive change in society.
Reason (R) : In traditional societies, individual change depends on various factors and traditional values influence the individual.
Codes :Answer: Both (A) and (R) are true
Assertion (A) : Public relations campaign in India are undertaken without proper research because of ignorance of its effect.
Reason (R) : The answer to the problem lies in educating the PR campaigners and a change of their minds is possible.
Codes :Answer: Both (A) and (R) are true
Answer: Preparation, Incubation, Illumination, Verification
Answer: Umatic, Betacam, Hi 8, DVC