Mass Communication & Journalism Objective Questions and Answers for Competitive Exams | Mass Communication & Journalism MCQs Set 8

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Questions
1 A time period that precedes or follows prime time on television is identified as :
1 Stage time
2 Trial time
3 Adjacent time
4 Fringe time

Answer: Fringe time
2 The media that has been facing decline in advertising revenue in the Western world is :
1 Newspaper industry
2 Radio
3 Television
4 Google

Answer: Newspaper industry
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3 The ABC’s(India) digital measurement service is supported by :
1 Arbitron
2 Gallup
3 Harris
4 A.C. Nielsen

Answer: A.C. Nielsen
4 In the commercial world, Public Relations and Advertising are associated with :
1 Propaganda
2 Marketing
3 Diplomacy
4 Secret service

Answer: Marketing
5 Cover×frequency will lead to :
1 Hard facts
2 Direct exposure
3 Gross rating points
4 Tie - in

Answer: Gross rating points
6 According to Lang and Lang, when individual opinions merge into public opinion, the model that emerges is :
1 Collective dynamics
2 Hot public opinion
3 Public opinion mainstreaming
4 Collateralisation

Answer: Collective dynamics
7 The First World Assembly of Public Relations Associations was held in :
1 Mexico city
2 New York
3 London
4 Tokyo

Answer: Mexico city
8 Banner advertisement is a type of :
1 Outdoor Advertising
2 Interactive Advertising
3 Corporate Advertising
4 Paid Advertising

Answer: Interactive Advertising
9 Bipolar objectives are used in :
1 Likert scale
2 Thurstone scale
3 Gutman scale
4 Semantic differential

Answer: Likert scale
10 Social marketing theory is essentially ________.
1 Content - dominated
2 Source - dominated
3 Receiver - dominated
4 Channel - dominated

Answer: Source - dominated
11 _________ refers to the number of billboards used for an advertisement.
1 Cumes
2 Counter boards
3 Facings
4 Deckers

Answer:Counter boards
12 Who commands higher advertising prices globally for now ?
1 Digital music
2 Digital news
3 Digital video
4 Television

Answer: Digital music
13 Transition from one scene to another in a TV commercial is referred to as :
1 Movement
2 Linkage
3 Bridge
4 Run - in

Answer: Bridge
14 The tabloid version of earlier broadsheet newspaper is called :
1 Contact print
2 Compact
3 Tab
4 Compressor

Answer: Compact
15 The estimation of story length is called :
1 Casting off
2 Copy fit
3 Space check
4 Line estimate

Answer: Casting off

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