Tourism Administration & Management Questions and Answers - Set 25 | Tourism Administration & Management Quiz GkSeries

1 Which of the following ratios measures the relative contribution of financing of owners and outsiders ?

1 Leverage Ratio

2 Liquidity Ratio

3 Activity Ratio

4 Profitability Ratio

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Answer:Leverage Ratio

2 A shopping style that puts particular emphasis on certain activities or shopping motivations is called a __________.

1 shopping segment

2 shopping typology

3 shopping orientation

4 shopping perspective

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Answer:shopping orientation

3 Which of the following is a cheaper source of finance ?

1 Equity

2 Debt

3 Retained Earnings

4 None of the above

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Answer:Debt

4 Attending grand opening cermonies is an example of __________ as per Henry Mintzberg.

1 Monitory Role

2 Figurehead Role

3 Liason Role

4 Disseminator Role

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Answer: Figurehead Role

5 With respect to Modiglani and Miller (M and M) approach which of the following statements is not correct ?

1 There are no corporate taxes

2 There exists a perfect market

3 Investors act irrationally

4 All earnings are distributed to shareholders

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Answer:Investors act irrationally

6 The retail attraction model is also called the __________.

1 retail gravitation model

2 retail dispersion model

3 retail composition model

4 retail network model

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Answer:retail gravitation model

7 What is penetrating pricing ?

1 Where the price is determined by the cost of providing the product

2 The price is decided upon and then the product “reversed engineered” to deliver that price

3 Low price is set in the early stage of life cycle in order to build market share

4 Where prices differ accordingly to different market sectors

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Answer:Low price is set in the early stage of life cycle in order to build market share

8 The inspirational communication tactics involve the following :

1 Project confidence and power

2 Be credible

3 Pitch your message to the listener

4 All the above

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Answer: All the above

9 Combining sociability and solidarity, which one of following is not a basic type of organizational culture :

1 Networked culture

2 Fragmented culture

3 Innovative culture

4 Mercenary culture

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Answer:Innovative culture

10 __________ is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives.

1 Perceived usefulness

2 Failure avoidance rate

3 Customer perceived delivered value

4 Competitors market share rate

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Answer:Customer perceived delivered value

11 In designing the marketing channel, the marketer must understand the service output levels desired by the target customers. Channels produce various service outputs. Which of the following is not one of these outputs ?

1 Product variety

2 Entertainment shopping experience

3 Spatial convenience

4 Waiting and delivery time

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