UGC NET(National Eligibility Test) Mass Communication and Journalism - Previous Years Solved Papers

Questions

1. The first Indian language newspaper was :

(1) Bangadoota
(2) Samachar
(3) Digdarshan
(4) Mirat - ul - Akhbar

Answer:(3)

2. In wheel type of communication, _________ is dominant.

(1) One person
(2) One group
(3) One chain
(4) One nation

Answer:(1)

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3. The concept of mindful journalism has drawn inspiration from :

(1) Hinduism
(2) Daoism
(3) Christianity
(4) Buddhism

Answer:(4)

4. According to Haebermas, modern mass media are influenced by :

(1) A high degree of ethical conduct
(2) New cultural trends
(3) Massive public participation
(4) Empty political spectacle

Answer:(4)

5. Jean Baudrillard has described mass media as a :

(1) Social powerhouse
(2) Prosperous middle man
(3) Political institution
(4) Speech without response

Answer:(4)

6. When an operating model of communication represents some aspect of reality , it represents :

(1) Stimulation
(2) Stagnation
(3) Simulation
(4) Stratification

Answer:(3)

7. In symbolic interaction, artificial signs that produce highly predictable responses are known as :

(1) Signals
(2) Signs
(3) Symbols
(4) Variants

Answer:(1)

8. Initial stage of interpersonal communication is called :

(1) The phatic stage
(2) The intimate stage
(3) The personal stage
(4) The public stage

Answer:(1)

9. ‘Mental images’ that enable people to classify objects and to structure responses are known as :

(1) Stereotypes
(2) Verbal commands
(3) Non verbal cues
(4) Typifications

Answer:(4)

10. In cultivation analysis, when viewers identify the television contents with their daily events, this phenomenon is known as :

(1) Redundancy
(2) Cultural cues
(3) Proxy
(4) Resonance

Answer:(4)

11. The post-modernist media studies hinge on :

(1) Collectivism
(2) Religious leadership
(3) Inspirational illusions
(4) Aesthetic politics

Answer:(4)

12. Media audiences respond selectively to the media due to their own interpretation of ________ of their daily life.

(1) Social discourses
(2) Creative production
(3) Unwanted innovations
(4) Unclear conformities

Answer:(1)

13. Critical theories of mass communication are ________ in character.

(1) Political
(2) Insignificant
(3) Symbolic
(4) Iconic

Answer:(1)

14. The Vernacular Press Act 1878 was also called as :

(1) Lytton’s Act
(2) Gagging Act
(3) Full control law
(4) Coercive control law

Answer:(2)

15. __________ of the statement is not a defence in a criminal proceeding against defamation.

(1) Interpretation
(2) Public approval
(3) Power
(4) Truth

Answer:(3)

16. The operation of Article 19 of the Indian constitution can be suspended under :

(1) Article 358
(2) Article 372
(3) Article 378
(4) Article 387

Answer:(1)

17. The International Federation of Journalists is based in :

(1) Amsterdam
(2) Frankfurt
(3) Brussels
(4) Vienna

Answer:(3)

18. For Jan Servaes, cultural diversity belongs to the cluster of :

(1) Normative concepts
(2) Contextual concepts
(3) Strategic concepts
(4) Advocacy concepts

Answer:(2)

19. The element of compensatory rivalry usually happens with :

(1) The researcher
(2) The control group
(3) The experimental group
(4) The staticians

Answer:(2)

20. External validity can be achieved through :

(1) Random samples
(2) Intervening variables
(3) Concealing errors
(4) Small samples

Answer:(1)

21. Equal appearing intervals are a characteristic of :

(1) Likert scale
(2) Arbitrary scale
(3) Thurstone scale
(4) Cumulative scale

Answer:(3)

22. The reactions of respondents to experimental situations are identified as :

(1) Varied response
(2) Control variables
(3) Demand characteristics
(4) Natural recall

Answer:(3)

23. The audience fragmentation has increased the demand for :

(1) Trend studies
(2) One - shot studies
(3) Historical studies
(4) Consultative studies

Answer:(1)

24. The people’s meter used by Nielsen Media Research records :

(1) TV commercials
(2) The programmes watched by people during sweeps
(3) The programmes watched by people at specific times
(4) The names of people in households who participate in Nielsen ratings

Answer:(2)

25. The issue of content management has to do with :

(1) The movie industry controlling the content and subject matter of films
(2) The movie industry’s desire that the films be broadcast on TV at the highest quality possible
(3) The movie industry’s attempt to have copy protection on movies that are broadcast
(4) The movement on the part of the consumer to have good content in all TV broadcasts

Answer:(3)

26. Electronic flash memory data storage device used for storing digital information :

(1) Tripod
(2) Flash card
(3) Flash Drive
(4) Memory card

Answer:(4)

27. __________ is used to protect private information stored in computers.

(1) Professional
(2) Puller
(3) Phisher
(4) Firewall

Answer:(4)

28. Which is the parent company of Google ?

(1) Alphabet
(2) Oracle
(3) Dell
(4) Microsoft

Answer:(1)

29. The film that has won Oscar Award for 2017 is :

(1)La La Land
(2) Moonlight
(3) Hidden figure
(4) Lion

Answer:(2)

30. Grid card is related to :

(1) Broadcast media
(2) Newspapers
(3) Outdoor media
(4) Magazines

Answer:(1)

31. Sirius is a/an :

(1) Internet radio
(2) Satellite radio
(3) Internet streamer
(4) Satellite TV station

Answer:(2)

32. A time period that precedes or follows prime time on television is identified as :

(1) Stage time
(2) Trial time
(3) Adjacent time
(4) Fringe time

Answer:(4)

33. The media that has been facing decline in advertising revenue in the Western world is :

(1) Newspaper industry
(2) Radio
(3) Television
(4) Google

Answer:(1)

34. The ABC’s(India) digital measurement service is supported by :

(1) Arbitron
(2) Gallup
(3) Harris
(4) A.C. Nielse

Answer:(4)

35. In the commercial world, Public Relations and Advertising are associated with :

(1) Propaganda
(2) Marketing
(3) Diplomacy
(4) Secret service

Answer:(2)

36. Cover×frequency will lead to :

(1) Hard facts
(2) Direct exposure
(3) Gross rating points
(4) Tie - in

Answer:(3)

37. According to Lang and Lang, when individual opinions merge into public opinion, the model that emerges is :

(1) Collective dynamics
(2) Hot public opinion
(3) Public opinion mainstreaming
(4) Collateralisation

Answer:(1)

38. The First World Assembly of Public Relations Associations was held in :

(1) Mexico city
(2) New York
(3) London
(4) Tokyo

Answer:(1)

39. Banner advertisement is a type of :

(1) Outdoor Advertising
(2) Interactive Advertising
(3) Corporate Advertising
(4) Paid Advertising

Answer:(2)

40. Bipolar objectives are used in :

(1) Likert scale
(2) Thurstone scale
(3) Gutman scale
(4) Semantic differentia

Answer:(1)

41. Social marketing theory is essentially ________.

(1) Content - dominated
(2) Source - dominated
(3) Receiver - dominated
(4) Channel - dominated

Answer:(2)

42. _________ refers to the number of billboards used for an advertisement.

(1) Cumes
(2) Counter boards
(3) Facings
(4) Deckers

Answer:(2)

43. Who commands higher advertising prices globally for now ?

(1) Digital music
(2) Digital news
(3) Digital video
(4) Television

Answer:(1)

44. Transition from one scene to another in a TV commercial is referred to as :

(1) Movement
(2) Linkage
(3) Bridge
(4) Run - in

Answer:(3)

45. The tabloid version of earlier broadsheet newspaper is called :

(1) Contact print
(2) Compact
(3) Tab
(4) Compressor

Answer:(2)

46. The estimation of story length is called :

(1) Casting off
(2) Copy fit
(3) Space check
(4) Line estimate

Answer:(1)

47. On Spec in journalistic parlance means :

(1) Commissioned article
(2) Uncommissioned article
(3) Additional editorial
(4) First page feature

Answer:(2)

48. Fan writing is characterised as a type of textual :

(1) Preacting
(2) Problematisation
(3) Poaching
(4) Presumption

Answer:(3)

49. Screamer is a/an _________ mark normally seen in headlines.

(1) Question
(2) Quotation
(3) Exclamatory
(4) Semicolon

Answer:(3)

50. Assertion (A) : Modern mass media are responsible for destroying the folk communities.

Reason (R) : The media fare provides scope to have individual judgements to decide what is amoral and what is not.

Code :

(1) Both (A) and (R) are true.
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(3) (A) is true, but (R) is false.
(4) (A) is false, but (R) is true.

Answer:(4)

51. Assertion (A) : Television is central to ‘global mass culture.’

Reason (R) : The flow of television programmes from different directions is more pronounced than ever before to the West.

Code :

(1) Both (A) and (R) are true.
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(3) (A) is true, but (R) is false.
(4) (A) is false, but (R) is true.

Answer:(3)

52. Assertion (A) : The liberal model of media is positive to the growth of democracy.

Reason (R) : Market orientation makes media responsive to public issues.

Code :

(1) Both (A) and (R) are true.
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(3) (A) is true, but (R) is false.
(4) (A) is false, but (R) is true.

Answer:(3)

53. Assertion (A) : Market based media ownership aims to create an informed citizenry.

Reason (R) : Such an architecture of media system delivers enormous amounts of news on public affairs.

Code :

(1) Both (A) and (R) are true.
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(3) (A) is true, but (R) is false.
(4) (A) is false, but (R) is true.

Answer:(3)

54. Assertion (A) : Video podcasting and peer-to-peer networking represent a new architecture of aesthetics.

Reason (R) : Technological evolution has hindered the public access to media.

Code :

(1) Both (A) and (R) are true.
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(3) (A) is true, but (R) is false.
(4) (A) is false, but (R) is true.

Answer:(3)

55. Assertion (A) : The synergy of modern economy with modern mass media is the other face of sophisticated media manipulation.

Reason (R) : Sale of physical and entertainment products is the sole aim of today’s corporate media which aims to maximise profits.

Code :

(1) Both (A) and (R) are true.
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(3) (A) is true, but (R) is false.
(4) (A) is false, but (R) is true

Answer:(1)

56. Assertion (A) : In the present day democracy, the rights and duties of publics to communicate has become less acceptable.

Reason (R) : Because of commercialisation and professionalisation, media viewpoints of others are of little consequence in media content selection.

Code :

(1) Both (A) and (R) are true.
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(3) (A) is true, but (R) is false.
(4) (A) is false, but (R) is true.

Answer:(4)

57. Assertion (A) : Language and communications are not only social practices, but also political.

Reason (R) : Human communication has the primary objective of self - preservation.

Code :

(1) Both (A) and (R) are true.
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(3) (A) is true, but (R) is false.
(4) (A) is false, but (R) is true.

Answer:(2)

58. Assertion (A) : The invention of Internet was basically not for democratising the global communication system.

Reason (R) : It was initiated for the US military to control centres to communicate in the eventuality of a nuclear war.

Code :

(1) Both (A) and (R) are true.
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(3) (A) is true, but (R) is false.
(4) (A) is false, but (R) is true.

Answer:(1)

59. Assertion (A) : People watch television because they are very fond of news.

Reason (R) : Some news channels are not objective and neutral in their coverage of news.

Code :

(1) (A) is true but (R) is not the correct explanation of (A).
(2) (R) is true but (A) is not the correct explanation of (R).
(3) Both (A) and (R) are correct.
(4) Both (A) and (R) are incorrect.

Answer:(4)

60. Assertion (A) : Print media is less socially responsible than the electronic media.

Reason (R) : Because the electronic media depend heavily on commercial revenue and as such they have to protect their commercial interests.

Code :

(1) Both (A) and (R) are true.
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(3) (A) is true, but (R) is false.
(4) (A) is false, but (R) is true.

Answer:(4)

61. Assertion (A) : Guerilla television and video are more than media tools.

Reason (R) : They reflect the images of rebellion of the oppressed against modern imperialism.

Code :

(1) Both (A) and (R) are true.
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(3) (A) is true, but (R) is false.
(4) (A) is false, but (R) is true.

Answer:(1)

62. Identify the correct sequence of emergence of different types of journalism :

(1) Citizen journalism, advocacy journalism, new journalism, alternative journalism
(2) Alternative journalism, advocacy journalism, citizen journalism, new journalism
(3) New journalism, alternative journalism, advocacy journalism, citizen journalism
(4) Advocacy journalism, new journalism, citizen journalism, alternative journalism

Answer:(3)

63. Identify the correct chronological sequence of the following statutes :

(1) The contempt of Court Act, the copyright Act, the Right to Information Act, the young persons (Harmful publications) Act
(2) The copyright Act, the young persons (Harmful publications) Act, the Right to Information Act, the contempt of Court Act
(3) The Right to Information Act, The young persons (Harmful publications) Act, the copyright Act, the contempt of Court Act
(4) The Young Persons (Harmful publications) Act, the copyright Act, the contempt of Court Act, the Right to Information Act

Answer:(4)

64. The correct chronological sequence of the following theories is :