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Q.

Which of the following is not a reason for the failure of new products ?

[A] Good idea but overestimated market size.

[B] Correctly positioned new product, not promoted effectively or overpriced.

[C] Development costs are lower than or equal to estimated or expected.

[D] Competitors fight back harder than expected

Answer & Explanation
Answer: Development costs are lower than or equal to estimated or expected.

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