Which one of the following statements is true according to VALS framework of psychographic segmentation ?

Question

[A] The consumers who are primarily motivated by ideals are guided by knowledge and principles.

[B] The consumers who are motivated by achievement look for knowledge and principles.

[C] The consumers who are motivated by self expression don’t desire social or physical activity, variety, and risk.

[D] The consumers who are motivated by achievement desire social or physical activity, variety, and risk.

Answer & Explanation
Answer: The consumers who are primarily motivated by ideals are guided by knowledge and principles.

Commerce Short Question | Gkseries