MIS question bank with answers

(16) The scientific system of collecting and analysis of data pertaining to market is known as

[A] Production Research

[B] Advertising Research

[C] Marketing Research

[D] None of the above

Answer: Option [C]

(17) Who plays an important role in the success of products and services and in increasing the marketing share of the firm in business ?

[A] Functional level Managers

[B] Corporate level Managers

[C] Business level Managers

[D] All of the above

Answer: Option [C]

(18) Which of the following is direct marketing ?

[A] Face to-face marketing

[B] Catalogue marketing

[C] Direct mailing

[D] Test marketing

Answer: Option [A]

(19) What is the task of a finance manager ?

[A] Investment decision

[B] Dividend decision

[C] Management of income

[D] All of the above

Answer: Option [D]

(20) Marketing research does not normally

[A] Gather environmental information

[B] Provide a continuous source of information

[C] Relate to all aspects of marketing operations

[D] Describe the current situation

Answer: Option [C]