Marketing Management MCQs | Marketing Management Multiple Choice Questions(MCQs) with Answers

Sports GK Questions and Answers 2024 (Latest Updated)

Awards & Honours GK Questions 2024 (Latest Updated)

Questions
1 When making purchase decisions the main consideration involved in organizational buying is
A Product quality
B Price
C Service
D All the above

Answer: All the above
2 An appropriate pricing strategy for a new product to be introduced in the market will be
A Average/Marginal cost-plus pricing
B Skimming/Penetrating pricing
C Product-line pricing
D Differential pricing

Answer: Skimming/Penetrating pricing
Advertisement
Article and Schedule Quiz Start Test!
DOWNLOAD CURRENT AFFAIRS PDF FROM APP
3 In marketing research, primary data can be collected through
A Observational Method
B Survey Method
C Experimental Method
D All of the above

Answer: All of the above
4 The customer joining the queue and leaving it afterwards is defined as
A Jockeying
B Balking
C Reneging
D None of the above

Answer: Reneging
5 Which of the following is not included in the five forces of competition?
A Bargaining power of suppliers
B Bargaining power of consumers
C Threat of substitutes
D Strategic planning

Answer: Strategic planning
6 Emerging market economies are:
A A part of developed countries
B Newly industrializing countries
C A part of developing countries
D A part of third world countries

Answer: Newly industrializing countries
7 The number of product lines a company carries is called
A Product range
B Product mix depth
C Product mix width
D Product line length

Answer: Product mix width
8 Which of the following is not the stage of new product development?
A Idea Generation
B Business Analysis
C Test Marketing
D Market Segmentation

Answer: Market Segmentation
9 Globalization involves
A Free flow of technology from one country to another
B Free flow of investment from one country to the other
C Free flow of people from one country to the other
D All the above

Answer: All the above
10 Which of the following organizations is meant for promoting small scale industries at district level?
A SIDBI
B DIC
C SFCs
D NABARD

Answer: DIC
11 Which of the following is not one of the benefits of E-Commerce?
A E-Commerce offers greater flexibility in meeting consumer needs
B E-Commerce can help to reduce cost
C E-Commerce increases potential market share
D E-Commerce increases the net cost per contact

Answer: E-Commerce increases the net cost per contact
12 GATT stands for
A General Accord on Tariff and Trade
B Generous Agreement on Trade and Tariff
C General Agreement on Tariff and Trade
D Generalist Agreement on Trade and Tariff

Answer: General Agreement on Tariff and Trade
13 Which one is not the overseas market entry strategy followed by Multinational Corporations?
A Franchise
B Collaborations
C Joint venture
D Strategic planning

Answer: Strategic planning
14 The evaluation of Business activities and behaviour as right or wrong is called
A Corporate Governance
B Business Ethics
C Social Responsibility
D None of the above

Answer: Business Ethics
15 Which of the following provides direction, serves as standards for evaluating performance and motivates members of the organization?
A Mission
B Values
C Objectives
D Goals

Answer: Objectives
16 Statistical Quality Control requires determination of
A Quality tolerance limit
B Quantity measurement
C Production leads time
D Inventory carrying cost

Answer: Quality tolerance limit
17 The Government of India established the Small Industries Development Organisation (SIDO) in the year:
A 1951
B 1972
C 1954
D 1982

Answer: 1954
18 ‘Marketing is a human activity directed at satisfying needs and wants through Exchange process’; is the statement of
A Cundiff ad still
B Kenneth Andrews
C Philip Kotler
D Kishwar S. Kan

Answer: Philip Kotler
19 Which of the following is not the stage of product life cycle?
A Introduction
B Growth
C Market segmentation
D Decline

Answer: Market segmentation
20 The scientific system of collecting and analysis of data pertaining to market is known as
A Production Research
B Advertising Research
C Marketing Research
D None of the above

Answer: Marketing Research

Random GK Questions

Q. Which of the following tax was collected from the people by the King in Vedic periods?
Q. Which of the following is not an eligibility criterion for election as President of India ?
Q. The term ‘Aryan’ denotes:
Q. Intercalary meristems are found in
Q. Which of the following is not in the infrastructure sector?
Q. India lies in the ...... hemisphere.
Assam Direct Recruitment Test Series

Teacher Eligibility Test

Assam Direct Recruitment Test Series