Marketing Management MCQs | Marketing Management Multiple Choice Questions(MCQs) with Answers

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Questions
1 When making purchase decisions the main consideration involved in organizational buying is
A Product quality
B Price
C Service
D All the above

Answer: All the above
2 An appropriate pricing strategy for a new product to be introduced in the market will be
A Average/Marginal cost-plus pricing
B Skimming/Penetrating pricing
C Product-line pricing
D Differential pricing

Answer: Skimming/Penetrating pricing
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3 In marketing research, primary data can be collected through
A Observational Method
B Survey Method
C Experimental Method
D All of the above

Answer: All of the above
4 The customer joining the queue and leaving it afterwards is defined as
A Jockeying
B Balking
C Reneging
D None of the above

Answer: Reneging
5 Which of the following is not included in the five forces of competition?
A Bargaining power of suppliers
B Bargaining power of consumers
C Threat of substitutes
D Strategic planning

Answer: Strategic planning
6 Emerging market economies are:
A A part of developed countries
B Newly industrializing countries
C A part of developing countries
D A part of third world countries

Answer: Newly industrializing countries
7 The number of product lines a company carries is called
A Product range
B Product mix depth
C Product mix width
D Product line length

Answer: Product mix width
8 Which of the following is not the stage of new product development?
A Idea Generation
B Business Analysis
C Test Marketing
D Market Segmentation

Answer: Market Segmentation
9 Globalization involves
A Free flow of technology from one country to another
B Free flow of investment from one country to the other
C Free flow of people from one country to the other
D All the above

Answer: All the above
10 Which of the following organizations is meant for promoting small scale industries at district level?
A SIDBI
B DIC
C SFCs
D NABARD

Answer: DIC
11 Which of the following is not one of the benefits of E-Commerce?
A E-Commerce offers greater flexibility in meeting consumer needs
B E-Commerce can help to reduce cost
C E-Commerce increases potential market share
D E-Commerce increases the net cost per contact

Answer: E-Commerce increases the net cost per contact
12 GATT stands for
A General Accord on Tariff and Trade
B Generous Agreement on Trade and Tariff
C General Agreement on Tariff and Trade
D Generalist Agreement on Trade and Tariff

Answer: General Agreement on Tariff and Trade
13 Which one is not the overseas market entry strategy followed by Multinational Corporations?
A Franchise
B Collaborations
C Joint venture
D Strategic planning

Answer: Strategic planning
14 The evaluation of Business activities and behaviour as right or wrong is called
A Corporate Governance
B Business Ethics
C Social Responsibility
D None of the above

Answer: Business Ethics
15 Which of the following provides direction, serves as standards for evaluating performance and motivates members of the organization?
A Mission
B Values
C Objectives
D Goals

Answer: Objectives
16 Statistical Quality Control requires determination of
A Quality tolerance limit
B Quantity measurement
C Production leads time
D Inventory carrying cost

Answer: Quality tolerance limit
17 The Government of India established the Small Industries Development Organisation (SIDO) in the year:
A 1951
B 1972
C 1954
D 1982

Answer: 1954
18 ‘Marketing is a human activity directed at satisfying needs and wants through Exchange process’; is the statement of
A Cundiff ad still
B Kenneth Andrews
C Philip Kotler
D Kishwar S. Kan

Answer: Philip Kotler
19 Which of the following is not the stage of product life cycle?
A Introduction
B Growth
C Market segmentation
D Decline

Answer: Market segmentation
20 The scientific system of collecting and analysis of data pertaining to market is known as
A Production Research
B Advertising Research
C Marketing Research
D None of the above

Answer: Marketing Research

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