Marketing Management MCQs | Marketing Management Objective Type Questions & Answers

Sports GK Questions and Answers 2024 (Latest Updated)

Awards & Honours GK Questions 2024 (Latest Updated)

Questions
21 Market control process consists
A Formation of Performance standards
B Performance Appraisal
C Correcting Deviations
D All the above

Answer: All the above
22 The marketing plan provides both
A The vision and the cost
B The vision and the direction
C The vision and control
D The vision and the post

Answer: The vision and the direction
Advertisement
Article and Schedule Quiz Start Test!
DOWNLOAD CURRENT AFFAIRS PDF FROM APP
23 Which of the following is not factors of the demand variable, according to Philip Kotler?
A Environment Variable
B Competition Variable
C Customer Variable
D All of the above

Answer: All of the above
24 Which of the following is not controllable variable of marketing management?
A Competitive Environment
B Technological Environment
C Economic Environment
D All of above

Answer: All of above
25 Which is a base of green marketing?
A Green house gas reduction market
B Capital Flow
C Programme
D Product

Answer: Product
26 Which is not a form of Internet Marketing?
A On-line marketing
B Internet advertising
C e-Marketing
D Product Mix and Branding

Answer: Product Mix and Branding
27 The Market environment consists
A Socio-economic
B Technology
C Competition
D All of these

Answer: Product mix width
28 The marketing manager have to carry out their responsibilities integrating all these factors in the management
A Process
B Objective
C Goals
D Opportunity

Answer: Process
29 Brand concept not includes
A Digital marketing
B Brand name
C Brand identity and value
D Brand personality

Answer: Digital marketing
30 Marketing planning consists
A Product Positioning
B Market Segmentation
C Distribution Network
D All of the above

Answer: All of the above
31 In marketing 'SEM' means
A Search-Engine-Marketing
B Strategy-Engine-Money
C Sales-Engine-Management
D Sales-even-Money

Answer: Search-Engine-Marketing
32 A Product line is a group of Products that are closely related to
A Product
B Promotion
C Production style and Brand
D Power

Answer: Product
33 Modern Marketing includes
A Digital Marketing
B Social Marketing
C Green Marketing
D All of the above

Answer: All of the above
34 The concept of on-line marketing is different from the concept of
A e-commerce
B e-Accounting
C Commerce
D All of these

Answer: All of these
35 Marketing management is the process of product planning, pricing, promotion and _______ along with the services to generate transaction that satisfies the organizational and user objectives.
A Distribution or Place
B Reward
C Goals
D None of these

Answer: Distribution or Place
36 Which one of the following is controllable variable of marketing management?
A Packaging
B Legal Environment
C Advertisement
D Political Environment

Answer: Advertisement
37 Marketing research data is gathered by
A Observation
B In-depth interviews
C Controlled experiment
D All of the above

Answer: All of the above
38 MRP stands for
A Management Resource Planning
B Marketing Research Planning
C Manufacturing Resource Planning
D Material Requirements Planning

Answer: Material Requirements Planning
39 Internet Marketing does not deal
A Advertising
B Interactive Marketing
C E-mail Marketing and Web advertising
D Display Advertising

Answer: Display Advertising
40 Marketing research does not normally
A Gather environmental information
B Provide a continuous source of information
C Relate to all aspects of marketing operations
D Describe the current situation

Answer: Provide a continuous source of information

Random GK Questions

Q. Why does water get cooled in earthen pot and not in a metal or glass pot:
Q. Which of the following players is the winner of women's title of US Open tennis tournament 2015?
Q. Jhum Cultivation is a method of cultivation which used to be practiced in
Q. Adherent mucoid alkaline substance covering the inner lining of stomach is to:
Q. Condensation is the reverse of :
Q. Per capita income is obtained by dividing National Income by
Assam Direct Recruitment Test Series

Teacher Eligibility Test

Assam Direct Recruitment Test Series