Marketing Management MCQs | Marketing Management Objective Type Questions & Answers

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Questions
21 Market control process consists
A Formation of Performance standards
B Performance Appraisal
C Correcting Deviations
D All the above

Answer: All the above
22 The marketing plan provides both
A The vision and the cost
B The vision and the direction
C The vision and control
D The vision and the post

Answer: The vision and the direction
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23 Which of the following is not factors of the demand variable, according to Philip Kotler?
A Environment Variable
B Competition Variable
C Customer Variable
D All of the above

Answer: All of the above
24 Which of the following is not controllable variable of marketing management?
A Competitive Environment
B Technological Environment
C Economic Environment
D All of above

Answer: All of above
25 Which is a base of green marketing?
A Green house gas reduction market
B Capital Flow
C Programme
D Product

Answer: Product
26 Which is not a form of Internet Marketing?
A On-line marketing
B Internet advertising
C e-Marketing
D Product Mix and Branding

Answer: Product Mix and Branding
27 The Market environment consists
A Socio-economic
B Technology
C Competition
D All of these

Answer: Product mix width
28 The marketing manager have to carry out their responsibilities integrating all these factors in the management
A Process
B Objective
C Goals
D Opportunity

Answer: Process
29 Brand concept not includes
A Digital marketing
B Brand name
C Brand identity and value
D Brand personality

Answer: Digital marketing
30 Marketing planning consists
A Product Positioning
B Market Segmentation
C Distribution Network
D All of the above

Answer: All of the above
31 In marketing 'SEM' means
A Search-Engine-Marketing
B Strategy-Engine-Money
C Sales-Engine-Management
D Sales-even-Money

Answer: Search-Engine-Marketing
32 A Product line is a group of Products that are closely related to
A Product
B Promotion
C Production style and Brand
D Power

Answer: Product
33 Modern Marketing includes
A Digital Marketing
B Social Marketing
C Green Marketing
D All of the above

Answer: All of the above
34 The concept of on-line marketing is different from the concept of
A e-commerce
B e-Accounting
C Commerce
D All of these

Answer: All of these
35 Marketing management is the process of product planning, pricing, promotion and _______ along with the services to generate transaction that satisfies the organizational and user objectives.
A Distribution or Place
B Reward
C Goals
D None of these

Answer: Distribution or Place
36 Which one of the following is controllable variable of marketing management?
A Packaging
B Legal Environment
C Advertisement
D Political Environment

Answer: Advertisement
37 Marketing research data is gathered by
A Observation
B In-depth interviews
C Controlled experiment
D All of the above

Answer: All of the above
38 MRP stands for
A Management Resource Planning
B Marketing Research Planning
C Manufacturing Resource Planning
D Material Requirements Planning

Answer: Material Requirements Planning
39 Internet Marketing does not deal
A Advertising
B Interactive Marketing
C E-mail Marketing and Web advertising
D Display Advertising

Answer: Display Advertising
40 Marketing research does not normally
A Gather environmental information
B Provide a continuous source of information
C Relate to all aspects of marketing operations
D Describe the current situation

Answer: Provide a continuous source of information

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