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E-Marketing - Questions & Answers for Competitive Exams | GkSeries

37. Market segmentation is __________
  • [A] dividing
  • [B] targeting
  • [C] positioning
  • [D] differentiation

Answer: Option [A]

38. The process of subdividing total markets into several sub market is __________
  • [A] market fluctuating
  • [B] market positioning
  • [C] market segmentation
  • [D] market penetration

Answer: Option [C]

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39. __________ goods are meant for final consumption.
  • [A] consumer
  • [B] convenience
  • [C] shopping
  • [D] specialty

Answer: Option [A]

40. A buyer makes a purchase of a particular product or a particular brand is termed as __________
  • [A] purchase motives
  • [B] patronage motives
  • [C] selection motives
  • [D] product buying motives

Answer: Option [D]

41. A careful study of __________ will facilitate the marketer in determining the size, from, style, colour, package etc
  • [A] market
  • [B] manufacturers potential
  • [C] consumer behavior
  • [D] market segmentation

Answer: Option [C]

42. Motives refers to strong __________
  • [A] behavior
  • [B] emotions
  • [C] needs
  • [D] purchase power

Answer: Option [B]

43. Buying decision of a customer depends on his __________
  • [A] price
  • [B] promotion
  • [C] product
  • [D] attitude

Answer: Option [D]

44. A satisfied buyer is a silent __________
  • [A] advertiser
  • [B] promotion
  • [C] salesman
  • [D] target market

Answer: Option [A]

45. A consumer chooses an alternative which gives maximum __________
  • [A] utility
  • [B] usage
  • [C] satisfaction
  • [D] durability

Answer: Option [C]

46. The external factor of consumer behavior are also called as __________
  • [A] environmental factors
  • [B] consumer behavior factors
  • [C] specific factor
  • [D] product factors

Answer: Option [A]

47. __________ carry their goods from place to place in hand craft and sell them to the consumers at their door steps.
  • [A] street traders
  • [B] pedlars
  • [C] cheap jacks
  • [D] hawkers

Answer: Option [D]

48. The purpose of segmentation is to __________ the changing pattern of consumers.
  • [A] measure
  • [B] access
  • [C] identify
  • [D] usage rate

Answer: Option [A]

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