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E-Marketing - Questions & Answers for Competitive Exams | GkSeries

49. Benefits of segmentation ___________
  • [A] reduced scale
  • [B] shifting loyals
  • [C] unknowm markets
  • [D] determining marketing strategies

Answer: Option [D]

50. Consumers who buy one brand all the time ___________
  • [A] hard core loyals
  • [B] safe core loyals
  • [C] shifting loyals
  • [D] switchers

Answer: Option [A]

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51. Agricultural products are ___________
  • [A] perishable
  • [B] highly priced
  • [C] low quality products
  • [D] heterogeneous goods

Answer: Option [D]

52. Identify the one which comes under service marketing ___________
  • [A] insurance
  • [B] motor cars
  • [C] refrigerators
  • [D] television

Answer: Option [A]

53. Increasing competition in ___________ markets make ___________ markets attractive.
  • [A] urban, wholesale
  • [B] urban, retail
  • [C] urban, agricultural
  • [D] urban, rural

Answer: Option [D]

54. Reasons for growing rural markets are ____________
  • [A] change in rural consumer behaviour
  • [B] marketing strategies
  • [C] promotional strategies
  • [D] product mix

Answer: Option [A]

55. ___________ are products bought by individuals and organisations for further processing or use in conducting a business
  • [A] consumer products
  • [B] services
  • [C] industrial products
  • [D] specialty products

Answer: Option [C]

56. The increased ___________ has enhanced rural demand for several products.
  • [A] income
  • [B] purchase power
  • [C] awareness
  • [D] population

Answer: Option [A]

57. Marketing communication in the rural area has to be in ___________
  • [A] press media
  • [B] local language
  • [C] national language
  • [D] outdoor media

Answer: Option [B]

58. When a product is sold ___________ utility is created
  • [A] ownership
  • [B] time
  • [C] place
  • [D] transport

Answer: Option [A]

59. A retailer by being available at a convenient location, he creates ___________ utility
  • [A] ownership
  • [B] time
  • [C] place
  • [D] transport

Answer: Option [C]

60. Which of the following is not one of the benefits of e-commerce to sellers?
  • [A] e-commerce can help to reduce cots
  • [B] e-commerce is a powerful tool for customer relationship building
  • [C] e-commerce increases the net cost per contact
  • [D] e-commerce offers greater flexibility in meeting customer needs.

Answer: Option [C]

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