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Free Download as PDF of E-Marketing Questions with Answers as per exam pattern, to help you in day to day learning. We provide all important questions and answers for all Exam.
49. Benefits of segmentation ___________
- [A] reduced scale
- [B] shifting loyals
- [C] unknowm markets
- [D] determining marketing strategies
Answer: Option [D]
50. Consumers who buy one brand all the time ___________
- [A] hard core loyals
- [B] safe core loyals
- [C] shifting loyals
- [D] switchers
Answer: Option [A]
51. Agricultural products are ___________
- [A] perishable
- [B] highly priced
- [C] low quality products
- [D] heterogeneous goods
Answer: Option [D]
52. Identify the one which comes under service marketing ___________
- [A] insurance
- [B] motor cars
- [C] refrigerators
- [D] television
Answer: Option [A]
53. Increasing competition in ___________ markets make ___________ markets attractive.
- [A] urban, wholesale
- [B] urban, retail
- [C] urban, agricultural
- [D] urban, rural
Answer: Option [D]
54. Reasons for growing rural markets are ____________
- [A] change in rural consumer behaviour
- [B] marketing strategies
- [C] promotional strategies
- [D] product mix
Answer: Option [A]
55. ___________ are products bought by individuals and organisations for further processing or use in
conducting a business
- [A] consumer products
- [B] services
- [C] industrial products
- [D] specialty products
Answer: Option [C]
56. The increased ___________ has enhanced rural demand for several products.
- [A] income
- [B] purchase power
- [C] awareness
- [D] population
Answer: Option [A]
57. Marketing communication in the rural area has to be in ___________
- [A] press media
- [B] local language
- [C] national language
- [D] outdoor media
Answer: Option [B]
58. When a product is sold ___________ utility is created
- [A] ownership
- [B] time
- [C] place
- [D] transport
Answer: Option [A]
59. A retailer by being available at a convenient location, he creates ___________ utility
- [A] ownership
- [B] time
- [C] place
- [D] transport
Answer: Option [C]
60. Which of the following is not one of the benefits of e-commerce to sellers?
- [A] e-commerce can help to reduce cots
- [B] e-commerce is a powerful tool for customer relationship building
- [C] e-commerce increases the net cost per contact
- [D] e-commerce offers greater flexibility in meeting customer needs.
Answer: Option [C]
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