E-Marketing - Questions & Answers for Competitive Exams | GkSeries

25. Middlemen will increase the __________

• [A] price of the product
• [B] quality of the product
• [C] profit of the product
• [D] time and place utility of the product

Answer: Option [D]

26. __________ is an element of buying.

• [A] financing
• [B] assembling
• [C] risk bearing
• [D] customer services

Answer: Option [B]

27. Standardization includes __________

• [A] estimating demand
• [B] estimating demand
• [C] grading
• [D] product line

Answer: Option [C]

28. __________ is allowed in the form of deductions from the list price.

• [A] trade discount
• [B] quantity decisions
• [C] cash discount
• [D] seasonal discount

Answer: Option [A]

29. A method which aims to capture the market and increase the sales volume is known as __________

• [A] packing
• [B] purchasing
• [C] sales promotion
• [D] marketing

Answer: Option [C]

30. __________ and other forms of promotion are supported by a advertisement.

• [A] personal selling
• [B] branding
• [C] promotion
• [D] publicity

Answer: Option [A]

31. __________ is a group of persons, who are experts on various phases of advertising and related marketing areas

• [A] advertising agency
• [B] marketing agency
• [C] promotion agency
• [D] marketing research agency/li>

Answer: Option [A]

32. Products reach the hands of customers through a number of channels, of that the main channels is __________

• [A] distributor
• [B] wholesaler
• [C] retailer
• [D] agents

Answer: Option [B]

33. An example of agent middleman __________

• [A] broker
• [B] retailer
• [C] wholesaler
• [D] truck jobbers

Answer: Option [A]

34. A __________ is a promotion strategy that calls for using the sales force and trade promotion to move the product channels

• [A] push strategy
• [B] pull strategy
• [C] blocking strategy
• [D] integrated strategy

Answer: Option [A]

35. Distributional activities involve decision regarding __________

• [A] advertisement
• [B] channels of distribution
• [C] decision making
• [D] promotion strategies

Answer: Option [B]

36. The social aspect of marketing is to ensure __________

• [A] price
• [B] demand
• [C] low price with high quality
• [D] service goods

Answer: Option [C]