E-Marketing - Questions & Answers for Competitive Exams | GkSeries

49. Benefits of segmentation ___________

• [A] reduced scale
• [B] shifting loyals
• [C] unknowm markets
• [D] determining marketing strategies

Answer: Option [D]

50. Consumers who buy one brand all the time ___________

• [A] hard core loyals
• [B] safe core loyals
• [C] shifting loyals
• [D] switchers

Answer: Option [A]

51. Agricultural products are ___________

• [A] perishable
• [B] highly priced
• [C] low quality products
• [D] heterogeneous goods

Answer: Option [D]

52. Identify the one which comes under service marketing ___________

• [A] insurance
• [B] motor cars
• [C] refrigerators
• [D] television

Answer: Option [A]

53. Increasing competition in ___________ markets make ___________ markets attractive.

• [A] urban, wholesale
• [B] urban, retail
• [C] urban, agricultural
• [D] urban, rural

Answer: Option [D]

54. Reasons for growing rural markets are ____________

• [A] change in rural consumer behaviour
• [B] marketing strategies
• [C] promotional strategies
• [D] product mix

Answer: Option [A]

55. ___________ are products bought by individuals and organisations for further processing or use in conducting a business

• [A] consumer products
• [B] services
• [C] industrial products
• [D] specialty products

Answer: Option [C]

56. The increased ___________ has enhanced rural demand for several products.

• [A] income
• [B] purchase power
• [C] awareness
• [D] population

Answer: Option [A]

57. Marketing communication in the rural area has to be in ___________

• [A] press media
• [B] local language
• [C] national language
• [D] outdoor media

Answer: Option [B]

58. When a product is sold ___________ utility is created

• [A] ownership
• [B] time
• [C] place
• [D] transport

Answer: Option [A]

59. A retailer by being available at a convenient location, he creates ___________ utility

• [A] ownership
• [B] time
• [C] place
• [D] transport

Answer: Option [C]

60. Which of the following is not one of the benefits of e-commerce to sellers?

• [A] e-commerce can help to reduce cots
• [B] e-commerce is a powerful tool for customer relationship building
• [C] e-commerce increases the net cost per contact
• [D] e-commerce offers greater flexibility in meeting customer needs.

Answer: Option [C]